GUGO Box

Hatchback, Imported, 3 variants

The GUGO Box is a five-door electric hatchback priced from Rs 5,700,000 to Rs 6,650,000 ex-factory. It is GUGO's version of the Dongfeng Box and comes in E1, E2 and E3 variants.

Electric

Ex-factory price

Rs 57 – 66.5 lakh

Electric range
330 km
Battery
31.4 kWh
Motor power
70 kW
Electric motor torque
180 Nm

Shown for the Box E1 Eco. See every variant in the price list and specifications.

Our rating
7.2/10
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GUGO Box price list

VariantPowertrainEngine / batteryEconomy / rangeEx-factory priceActions
Box E1 EcoElectricAutomatic31.4 kWh330 km electricRs 57 lakhRs 5,700,000
Box E2 PlusElectricAutomatic42.3 kWh430 km electricRs 63 lakhRs 6,300,000
Box E3 PremiumElectricAutomatic42.3 kWh430 km electricRs 66.5 lakhRs 6,650,000

Ex-factory prices as announced by the manufacturer. Last updated October 19, 2026.

GUGO Box overview and our opinion

Battery and motor

Every GUGO Box uses a 70 kW (94 hp) front-mounted permanent-magnet motor with 180 Nm of torque and a top speed of 140 km/h, according to brochure figures reported by PakWheels. The E1 has a 31.4 kWh lithium iron phosphate (LFP) battery with a claimed CLTC range of 330 km. The E2 and E3 get a larger 42.3 kWh LFP pack rated at 430 km. CLTC is a gentle Chinese test cycle, so real-world range in Pakistani traffic with the AC running will be lower.

Charging

The Box has a 6.6 kW on-board AC charger with a Type 2 socket, plus a CCS2 socket for DC fast charging. Launch reports quote about 30 minutes to reach 80% on a fast charger, and PakWheels lists around six hours for a full AC charge.

Size and practicality

The Box is 4,030 mm long, 1,810 mm wide and 1,570 mm tall, with a 2,660 mm wheelbase, and it seats five. GUGO’s own page highlights frameless doors with hidden handles, front seats that recline to create a resting area, hidden storage compartments and an expandable boot. No boot capacity in litres has been published.

Equipment by variant

All versions get two front airbags, ABS with EBD, stability control, hill start assist, ISOFIX mounts, tyre pressure monitoring, rear parking sensors, keyless entry, LED daytime running lights, electric mirrors and a 5-inch colour instrument display. The E1 has fabric seats and 16-inch wheels. The E2 adds a 12-inch touchscreen with Bluetooth, a wireless phone charger, a reverse camera, cruise control, artificial leather seats and 17-inch wheels. The E3 adds automatic climate control, alloy wheels, heated mirrors and the full driver-assistance pack: automatic emergency braking, forward collision warning, lane departure warning, lane keep assist, traffic sign recognition, adaptive cruise control, a 360-degree camera and automatic parking. PakWheels states that the Box does not support Apple CarPlay or Android Auto.

Warranty

Launch coverage reported a 2-year or 100,000 km vehicle warranty and a 4-year or 150,000 km battery warranty. GUGO’s website only says that warranty terms vary by model, so ask the dealer to confirm current terms in writing.

Which variant to buy

Our opinion: the E2 is the sensible choice for most buyers. It has the bigger battery and the 430 km claimed range of the E3, plus the touchscreen, reverse camera and cruise control, for Rs 350,000 less. The E1’s smaller battery suits buyers who only drive in the city and charge at home every night. Pick the E3 only if you want the safety assistance features and 360-degree camera, which are genuinely useful but not essential. Whichever you choose, check GUGO’s service coverage in your city, because the same car is also sold in Pakistan by a different importer under the Dongfeng name.

GUGO Box photos

Price history

No price change recorded for this variant yet.

Specifications

Battery & charging

Battery
31.4 kWh
Electric range
330 km
Electric motor power
70 kW
Electric motor torque
180 Nm
AC charging
6.6 kW
AC charging time
About 6 hours
DC charging time
Up to 80% in about 30 minutes
Charging port
CCS2

Performance & drive

Transmission
Automatic

Size & practicality

Seating capacity
5
Length
4030 mm
Width
1810 mm
Height
1570 mm
Wheelbase
2660 mm
Tyre size
195/55 R16 (E1); 17-inch wheels (E2, E3)
Warranty
2 years / 100,000 km vehicle; 4 years / 150,000 km battery (as reported at launch)
Colours
Coral Pink, Skiing White, Jet Black, Urban Grey, Surfing Blue

GUGO Box features

  • 23 standard in every variant
  • 5 in selected variants
  • 14 only in one variant
FeatureBox E1 EcoBox E2 PlusBox E3 Premium
Safety 13
Dual front airbags StandardYesYesYes
ABS StandardYesYesYes
EBD StandardYesYesYes
Brake assist StandardYesYesYes
Electronic stability control StandardYesYesYes
Hill start assist StandardYesYesYes
ISOFIX child seat mounts StandardYesYesYes
Tyre pressure monitoring StandardYesYesYes
Rear parking sensors StandardYesYesYes
Front parking sensors Only Box E3 PremiumNoNoYes
Reverse camera Selected variantsNoYesYes
360-degree camera Only Box E3 PremiumNoNoYes
Seat belt reminder StandardYesYesYes
Driver assistance 9
Cruise control Only Box E2 PlusNoYesNo
Adaptive cruise control Only Box E3 PremiumNoNoYes
Forward collision warning Only Box E3 PremiumNoNoYes
Automatic emergency braking Only Box E3 PremiumNoNoYes
Lane departure warning Only Box E3 PremiumNoNoYes
Lane keep assist Only Box E3 PremiumNoNoYes
Traffic sign recognition Only Box E3 PremiumNoNoYes
Auto high beam Only Box E3 PremiumNoNoYes
Automatic parking assist Only Box E3 PremiumNoNoYes
Comfort & convenience 7
Air conditioning StandardYesYesYes
Automatic climate control Only Box E3 PremiumNoNoYes
Power steering StandardYesYesYes
Keyless entry StandardYesYesYes
Steering-mounted controls StandardYesYesYes
Tilt steering StandardYesYesYes
Telescopic steering StandardYesYesYes
Infotainment & connectivity 4
Touchscreen infotainment Selected variantsNoYesYes
Bluetooth Selected variantsNoYesYes
Wireless phone charger Selected variantsNoYesYes
Digital instrument cluster StandardYesYesYes
Electric & charging 1
DC fast charging StandardYesYesYes
Exterior & lighting 4
LED daytime running lights StandardYesYesYes
LED tail lamps StandardYesYesYes
Alloy wheels Only Box E3 PremiumNoNoYes
Electrically adjustable mirrors StandardYesYesYes
Other 4
Frameless doors with hidden door handles StandardYesYesYes
One-touch reclining front seats StandardYesYesYes
Artificial leather seats Selected variantsNoYesYes
Heated side mirrors Only Box E3 PremiumNoNoYes

GUGO Box car loan instalment

Monthly instalment

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Calculated on the ex-factory price with a standard reducing-balance loan. Banks add insurance, tracker and processing fees, and Islamic products (Ijarah, Musharakah) calculate rent differently. Ask your bank for an exact quote.

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GUGO Box: common questions

What is the price of the GUGO Box in Pakistan?

The GUGO Box costs Rs 57 – 66.5 lakh ex-factory across 3 variants. The cheapest is the Box E1 Eco at Rs 57 lakh.

Is the GUGO Box price the same in Karachi, Lahore and Islamabad?

Yes. The ex-factory price of the GUGO Box (Rs 57 – 66.5 lakh) is set by the manufacturer and is the same in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Gujranwala, Multan and every other city in Pakistan. Registration and token tax are set by each province, so the amount you pay at registration can differ slightly between provinces.

What features come standard on the GUGO Box?

Every variant comes with dual front airbags, ABS, EBD, brake assist, electronic stability control, hill start assist, ISOFIX child seat mounts and tyre pressure monitoring. Plus 15 more, listed in the features table above. Only the Box E3 Premium has front parking sensors, 360-degree camera, adaptive cruise control, forward collision warning and automatic emergency braking. Only the Box E2 Plus has cruise control.

How many airbags does the GUGO Box have?

Every variant has 2 airbags.

What is the range of the GUGO Box?

The Box E1 Eco goes 330 km on electricity from a 31.4 kWh battery, the Box E2 Plus goes 430 km on electricity from a 42.3 kWh battery and the Box E3 Premium goes 430 km on electricity from a 42.3 kWh battery. Real-world range drops with heavy AC use, high motorway speeds and hot weather.

How long does the GUGO Box take to charge?

Charging takes Box E1 Eco: About 6 hours on AC and Up to 80% in about 30 minutes on a DC fast charger; Box E2 Plus: Up to 80% in about 30 minutes on a DC fast charger; Box E3 Premium: Up to 80% in about 30 minutes on a DC fast charger.

Can I buy the GUGO Box on a bank loan?

Banks in Pakistan don’t currently finance imported cars, so you would need to pay in full.